SEO Case Studies
3 Months SEO Case Study
Achieving a 300% Increase in Organic Traffic for a Serbian Company
Business Details: Oxygreen, based in Serbia - Europe
Industry: HealthCare
Region: Europe
In February
Increase in Traffic
0
%
In July
Increase in Traffic
0
%
Overview:
- Project Summary: The business owner sought to boost its organic traffic and improve its online visibility in Serbia – Europe.
- Services Provided: SEO audit, keyword research, on-page optimization, content strategy, technical SEO, and Link-building.
Challenges :
- Initial Situation: This company was struggling with low organic traffic and poor search engine rankings despite having a well-designed website.
- Goals: Increase organic traffic, improve keyword rankings, and boost conversions.
Strategy and Implementation
- SEO Audit: Conducted a comprehensive website SEO audit to identify technical issues, on-page SEO gaps, and opportunities for improvement.
- Keyword Research: Identified high-traffic, low-competition keywords relevant to what company is offering that is HBOT.
- On-Page Optimization: Optimized title tags, meta descriptions, header tags, and internal linking structures.
- Content Strategy: Created and optimized content around target keywords, including blog posts and service page descriptions.
- Technical SEO: Improved site speed, mobile-friendliness, and fixed crawl errors and improve webpage indexing & Crawling.
- Off-page SEO: Building high-quality backlinks for relevant websites & increasing the website authority or Domain Authority DA.
Results:
- Metrics: Achieved a 300% increase in organic traffic in February, improved keyword rankings with several keywords ranking at the first page(top positions in Search Engine Results Pages), and a slight increase in conversions.
Updated : Currently the website is getting more organic traffic from search which can be seen in a screenshot taken from SEMrush on July 14,2024.
Feedback From Client:
Conclusion
- Summary: Through strategic SEO efforts, this healthcare Company experienced significant growth in organic traffic within 3 months and still the traffic is growing. In February 2024 the website’s organic traffic from search is about 400 (increased by 300%) and on July 14 this number is increased to 772. So, the traffic has increased by approximately 540% from the very beginning when the website was only getting around 120-130 organic clicks from search to the current value of 772 clicks. This shows that the strategies that I have used in optimizing this website are white labeled because in March millions of website got de ranked after Google Core Update in March which takes about a month to roll out. And continues increase in organic traffic shows that my strategies are align with Search Engines (Google) guidelines.
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